Thailand

Six of seven companies analyzed by GlobalPETS increased sales in Q2 2026, with a favorable price-volume mix and channel expansion offsetting market and cost pressures.

Nestlé and Betagro are increasing their footprints as the country’s pet food exports hit $1.4 billion in the first 5 months of 2026.

Southeast Asia’s only fully B2B pet industry exhibition will welcome 450 exhibitors from 40 countries and 12,500 trade visitors from more than 80 countries.

Pet treats overtook dog food as the company’s second-largest pet food category during the period.

The company’s push to generate 15% of revenue from new products in 2026 is strengthening its innovation pipeline and margin profile.

The region accounted for nearly 60% of the Thai pet food manufacturer’s total sales, while profitability dropped to low double-digits.

Which markets in the region are seeing growth, and which are struggling to keep up?

The corporate moves, capital injections, market insights and regulatory changes that resonated most with readers.

Despite inflationary pressures and supply-chain challenges, thousands of new offerings still launch in the sector each year. And their ability to stay the course rests on whether they can respond to evolving customer needs.

Euromonitor forecasts that the global market is set to grow by nearly 5% this year. GlobalPETS has the regional breakdown.