Thailand

The deal expands the Thai manufacturer’s pet treat portfolio and strengthens its manufacturing presence in the US.

Pet owners in Thailand, South Korea and Japan are adopting technology and services at very different rates, suggesting localized attitudes toward convenience, privacy and care routines.

Local manufacturers are not only intensifying their domestic efforts, further fragmenting the market, but are also looking further afield.

It has acquired a 25.1% stake in Thailand-based Pataya Food Group and established a joint venture with Malaysia’s Pet World International.

Six of seven companies analyzed by GlobalPETS increased sales in Q2 2026, with a favorable price-volume mix and channel expansion offsetting market and cost pressures.

Nestlé and Betagro are increasing their footprints as the country’s pet food exports hit $1.4 billion in the first 5 months of 2026.

Southeast Asia’s only fully B2B pet industry exhibition will welcome 450 exhibitors from 40 countries and 12,500 trade visitors from more than 80 countries.

Pet treats overtook dog food as the company’s second-largest pet food category during the period.

The company’s push to generate 15% of revenue from new products in 2026 is strengthening its innovation pipeline and margin profile.

The region accounted for nearly 60% of the Thai pet food manufacturer’s total sales, while profitability dropped to low double-digits.