China

Revenue from the Hong Kong-based company’s pet supplements portfolio increased 3.5% in the first nine months of 2026.

Data shared with GlobalPETS shows that sales in the country have risen by nearly a third, while more than 2,000 brands compete in some subcategories.

New rules allow international manufacturers to test demand with less red tape, but long-term success will require broader distribution strategies.

Local manufacturers are not only intensifying their domestic efforts, further fragmenting the market, but are also looking further afield.

The Chinese pet retailer is using digital customer acquisition to drive traffic to physical stores, as services now account for much of its business.

With the Chinese pet market showing healthy numbers, the government is investing in the sector as one that offers valuable growth opportunities.

This award highlights an industry-wide change where 'premium' is proven through concrete standards in ingredients, nutrition and production quality instead of marketing claims.

Changing attitudes and demographics, combined with the power of social media, are opening up fresh opportunities for non-dog fashion.

New fulfillment partnerships and infrastructure investments are reshaping the global pet industry, helping businesses overcome barriers to wider expansion.

The show is built around direct B2B sourcing, connecting 20,000 global buyers with pet manufacturers and export-ready brands.