Pet population

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.

Cats remain the most common household pet, while aquarium fish record the strongest growth over the year.

New research among US pet parents highlights affordability and housing challenges shaping adoption decisions.

New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.

In 2026, the pet population stands at 36.5 million, with cats and dogs continuing to drive growth.

Food accounts for the majority of revenue, while accessories decline amid an overall flat market.

Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.

The most recent APPA report provides detailed insights into trends in feline care – with the data showing that consumers are more mindful than ever of their companion’s wellbeing.

As birth rates decline globally and families become smaller, dogs and cats are increasingly at the heart of the household.