Pet population
Gen Z and Millennials show stronger interest in large dogs, but smaller pets are adopted sooner
New research among US pet parents highlights affordability and housing challenges shaping adoption decisions.
Italian pet market 2025 (II): Dogs lead household ownership in 2025 despite cats outnumbering them
New industry data shows that pets are found in 54.5% of Italian households, while fish account for the largest share of the pet population.
Data: The UK gains half a million new pets in 2 years
In 2026, the pet population stands at 36.5 million, with cats and dogs continuing to drive growth.
Germany’s pet population declines slightly in 2025, sales hold steady
Food accounts for the majority of revenue, while accessories decline amid an overall flat market.
Belgium: Stability defines an evolving pet landscape
Ownership levels remain high while younger consumers drive the latest adoption trends and reshape attitudes toward health, sustainability and spending.
US cat owners lean into wellness
The most recent APPA report provides detailed insights into trends in feline care – with the data showing that consumers are more mindful than ever of their companion’s wellbeing.
Kids vs pets: a growing gap
As birth rates decline globally and families become smaller, dogs and cats are increasingly at the heart of the household.
Africa snapshot: ownership rates, feeding habits and market trends
Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.
Latest acquisitions in the Spanish pet space
Agrolimen enters the American market with the purchase of Ollie, and NUZOA expands its footprint in Portugal by adding AGROFAUNA to its portfolio.
Australia: cost of caring for pets becoming a major barrier to becoming a pet parent
Despite a record number of pets in Australian homes, rising expenses and financial pressures are affecting both current and future pet owners.









