Spending habits

Food accounts for the majority of revenue, while accessories decline amid an overall flat market.

Food and veterinary services dominate spending as the market increases 3.7% year-on- year.

Pet parents are increasingly likely to buy gifts at special moments – both as a display of their affection and to take advantage of attractive discounts and promotions.

As logistics costs rise, Amazon and other operators introduce additional fees, adding further pressure on sellers’ margins globally.

Household income and consumption trends continue to underpin economic activity.

Dogs and cats dominate African households, but cost pressures and limited awareness leave much of the market untapped.

A recent survey reveals how much consumers rely on online assessments posted by previous buyers – do they trust them and how do they affect purchasing decisions?

New data shows steady consumer activity, rising order values and strong performance from groceries, pharma and pet supplies.

Younger consumers, rising search interest and strong cat-category growth are reshaping how brands approach the occasion.

As the nation’s owners embrace omnichannel and wellness trends, Turkey’s pet care market is coming of age – quietly, steadily and with a distinctly local rhythm.