Spending habits

While ownership continues to grow, APPA reveals how pet parents are reallocating budgets toward essentials and becoming more cost-conscious.

Although consumer confidence remains historically weak, the category continues to be resilient compared to other everyday expenses.

Veterinarians, specialty stores and informal retail still play a significant role across categories.

Dogs remain the most common pet, while spending on health, insurance and services continues to rise.

New data highlights major considerations across nutrition, health, sustainability and technology.

Food and veterinary care account for the largest share of spending in 2025. GlobalPETS has the details.

Digital channels hold steady at 28% for dog food and 21% for cat food, while supermarkets remain the dominant retail channel.

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

APPA data points to new highs in digital pet care shopping in 2025, led by strong uptake in the food, treats and essential categories.

Fresh food innovation and e-commerce growth are shaping the company’s next chapter. GlobalPETS sits down with CEO Shashank Sinha.