Spending habits

Dogs continued to dominate the sector, accounting for more than 80% of the market in 2025.

APPA data points to new highs in digital pet care shopping in 2025, led by strong uptake in the food, treats and essential categories.

Fresh food innovation and e-commerce growth are shaping the company’s next chapter. GlobalPETS sits down with CEO Shashank Sinha.

The population of insured pets grew by a high-single-digit percentage last year, with dogs continuing to account for the vast majority.

Online penetration rises steadily across the region, with Argentina leading adoption at 11.4%.

New data shows that specialized retail remains the leading channel, but online purchases are gaining ground.

The category ranks third among grocery categories for online penetration, behind health, beauty and baby care.

Cats remain the most common household pet, while aquarium fish record the strongest growth over the year.

New Rover data show that 75% of US and Canadian pet owners are factoring their pets into sports-related spending decisions this summer.

A recent survey reveals that the monthly pet care budgets rose by 20% over the past year, while owners anticipate inflation in services and supplies.