Asia

The deal expands the Thai manufacturer’s pet treat portfolio and strengthens its manufacturing presence in the US.

Pet food and supplies prices stabilized or declined in most European and American markets, while veterinary services registered slight increases.

Revenue from the Hong Kong-based company’s pet supplements portfolio increased 3.5% in the first nine months of 2026.

Data shared with GlobalPETS shows that sales in the country have risen by nearly a third, while more than 2,000 brands compete in some subcategories.

Real internal growth for Purina accelerated to 4.3%, while pricing turned positive as the category gained market share across regions.

Pet owners in Thailand, South Korea and Japan are adopting technology and services at very different rates, suggesting localized attitudes toward convenience, privacy and care routines.

New rules allow international manufacturers to test demand with less red tape, but long-term success will require broader distribution strategies.

The industry is a hive of activity as analysts report increases in cat and dog households, plus a steadily rising demand for quality products and services.

Keeping a pet’s teeth healthy has not always been top of the list for owners. But new formats and greater awareness are changing all that.

Local manufacturers are not only intensifying their domestic efforts, further fragmenting the market, but are also looking further afield.