PETS International Magazine April/May 2025
In this issue, you’ll discover:
TRENDS
- On-demand pet care
- Smart collars & haute couture accessories
- Litter innovations
PET INDUSTRY
- Power to the pet fair: why trade shows are still relevant
- The untapped potential of Gen X
- Country reports: France, Italy & Serbia
- Regional report: Balkans
Articles in this issue
Tariffs and trade wars: Pet businesses struggle to predict the future
As moves by the US have led to trade barriers being put into effect and corporations facing the possibility of long-term tariffs, stocks have tumbled and earnings calls soured. PETS International considers the impact on the pet industry.
Country report France: Local sourcing and personalization are the top trends
Despite rising costs, French pet parents are prepared to spend on high-quality nutrition, products and experiences that enhance the lives of their companions.
Obligation into opportunity: How the global pet sector is preparing for PPWR
In February, the EU’s Packaging and Packaging Waste Regulation (PPWR) entered into force. But are manufacturers up to speed with the legislation and with consumer expectations?
Regional report the Balkans: global opportunities
With the Balkan nations thriving in many respects, PETS International looks at the similarities and differences that exist between the pet markets in Serbia, Croatia, and Bosnia and Herzegovina from retail and manufacturing perspectives.
Retailers weigh up lowering prices in uncertain inflationary environment
Price cuts are well established as a promotional tool, but for consumers tired of the effects of inflation such measures may have more impact than in the past.
Country report Serbia: A rising star on the global pet map
With the Serbian economy – and its pet segment – experiencing exponential growth, the country seems to have unlocked the secrets to export success.
Gen X: the missing piece in marketing strategies
The generation of consumers born between 1965 and 1980 offers spending power, brand loyalty and a love for pets. It’s time for businesses to wake up to this untapped potential.
The power of connection. Why trade shows are essential for the industry
As the pet sector continues to make advances globally, pet-focused trade events have grown in size and number, offering networking and educational opportunities alongside trend updates and local market insight.
Country report Italy: Pet-loving nation
There are growing numbers of dogs and especially cats in the Mediterranean country, as established independent pet shops rely on their high levels of service to compete with chains, e-commerce and private label.
A hyper-convenient model that offers opportunities for everyday and specialty products
Pet care through on-demand delivery has moved from ‘just need it now’ to become part of many pet owners’ daily routines.
Research reveals top pet fair priorities for exhibitors and visitors
A PETS International survey finds that participation in major trade shows is a vital part of the strategies of both suppliers and retailers operating in the global pet industry, but reveals concerns around cost and return on investment.
Interview with Nicolò Galante, CEO, Arcaplanet
Italy’s largest pet care omnichannel specialist, recently acquired by Fressnapf, is still growing but is making sure that data science and insights are behind every expansion decision.
Sponsored by Tetra Pak International S.A.
Sponsored by Tetra Pak International S.A.
Game-changing pet food packaging that consumers will love
Discover how Tetra Recart® meets – and exceeds – pet owners’ expectations for the products they purchase.
“Our goal is to match Amazon’s delivery times”, Frédéric Le Guen, CEO, Animalis
With the backing of new shareholders Emefin Group, this French business now has the means to reinvigorate its brand and take on fresh challenges.
Sponsored by BESTMIX Software NV
Sponsored by BESTMIX Software NV
How AI can reduce waste in pet food production
AI-driven solutions can help pet food manufacturers cut waste, optimize processes and enhance sustainability by uncovering hidden inefficiencies.
German online market: Is there room for growth for all?
Consumers already experience the benefits of finding their information and products digitally. Now it’s the turn of retailers to make the best use of the channel.
Just how fragile is consumer confidence?
Economic conditions may have been looking brighter recently but, in the light of global developments, pet parents may still be looking to cut costs in 2025.
What’s in the (pre)mix?
Ongoing considerations for producing a good premix include optimizing the shelf life of vitamins and improving the consistency of particle size.
Sponsored by Honkajoki Oy
Sponsored by Honkajoki Oy
Innovations in pet food from pure Nordic surroundings
How do functional proteins and poultry hydrolysates enhance nutrition, flavor and sustainability, while offering significant benefits for manufacturers? Let’s find out.
Innovation in litter and housebreaking products sparks consumer interest
It may be the less glamorous side of pet ownership, but with a growing population of companion animals worldwide, data on sales in the pet hygiene segment on Amazon shows this is an increasingly important part of the market.
Sponsored by Pet Fair Asia
Sponsored by Pet Fair Asia
A growth and innovation hub in Asia’s thriving pet markets
Pet Fair Asia, Asia’s largest pet exhibition, returns in 2025 with another robust edition. Let’s find out what’s new.
Harnessing the power of marketplaces in the pet space
E-commerce platforms are an increasingly popular option for consumers, including when shopping for their pets. So how can pet industry vendors leverage these online marketplaces in their distribution strategies?
Meeting the challenges posed by refrigerated pet food
As fresh pet food continues to gain traction in the market, warehousing and supply chains must evolve to meet the increasing demand while making sure they uphold food safety and quality standards.
Nutritional management of pancreatitis in cats and dogs
The latest research into the dietary treatment of pancreatitis focuses on regulating fat intake and providing omega-3 supplementation.
E-commerce expansion boosts Italian pet businesses
Despite a general slowdown year on year, the online sales of pet-related products still recorded significant growth in Italy in 2024. Who are the main players, and how is the competitive landscape shaping up?
Sponsored by AFB International
Sponsored by AFB International
How can palatants enhance the appeal of gently cooked meals?
As pet owners seek healthier, more natural options for their pets, the appeal of home-cooked style meals has surged. But what makes these meals irresistible?
Milestone on the road to insect-enriched pet food
As the European Commission officially adopts a set of guidelines on hygiene practices, we look at what that means for producers of insect-based ingredients for use in pet nutrition.
Sponsored by Dana-Technology Aps
Sponsored by Dana-Technology Aps
Innovative machinery solutions for wet pet food manufacturers
DANA designs advanced machinery for wet pet food, offering solutions that improve production efficiency, quality and sustainability.
Sourcing nutrition from the sea – fish, krill and algal omega-3
As pet food makers seek to include DHA in their products to boost functional benefits, there’s an increasing need to find sustainable sources of this nutrient.
Sponsored by Darling Ingredients
Sponsored by Darling Ingredients
The effects of collagen hydrolysate in dogs with osteoarthritis
A research study explores whether collagen hydrolysates can improve joint health and reduce pain in dogs with osteoarthritis.
UK study highlights health issues of English Cocker Spaniels
Research from the Royal Veterinary College reports on disorder predisposition and protection in this popular breed of dog.
Sponsored by Fiboo
Sponsored by Fiboo
How Fiboo is leading the way in eco-friendly pet accessories
As eco-conscious consumers seek sustainable choices, Fiboo is redefining pet accessories with innovative, recyclable and locally manufactured designs.
Sponsored by Sanicat
Sponsored by Sanicat
The expanding market for essential oils in odor control
Essential oils go beyond aromatherapy – they offer a natural, effective way to control odors in cat litter. Discover their role in creating fresher, longer-lasting litter solutions.
Elevating the everyday dog walk
Pet owners want only the best for their companions. Increasingly that means they’re looking for accessories such as collars and leashes that are practical, stylish and eco-conscious.
Sponsored by NBF Lanes Srl
Sponsored by NBF Lanes Srl
Advancing pet gut health with L. reuteri probiotics and postbiotics
Every aspect of NBF LANES BIOME’s gut health solutions is rooted in science, from strain selection to formulation. Discover how these innovative probiotics and postbiotics support pet wellbeing.
Makers of smart collars aim for wider reach
Could the launch of 2 innovative products for dogs in a potentially lucrative area of pet care kickstart sales through mainstream channels?
Sponsored by UK LitPet Biotech Co.Ltd.
Sponsored by UK LitPet Biotech Co.Ltd.
Integrating traditional Chinese medicine: the Asian secret for pet wellness
LitPet stands out with its holistic solution to help pets thrive: combining modern science with traditional Chinese healing practices.
Today’s tech for keeping dogs safe outdoors
As smart collars become more popular and widely available, manufacturers that focus on the specific needs of pet owners stand out in the market.
