PETS International Magazine October 2025
In this issue, you’ll discover:
TRENDS
- Customizing comfort: pet beds
- Pet oral care, flea and tick protection
- Wet pet food opportunities
PET INDUSTRY
- Bright future for private labels
- Country reports on Thailand, Philippines, Vietnam and Cambodia
- The asian pet insurance market
- Key pet industry deals in 2025
Articles in this issue
The rise of treats and chews drives pet oral care
With widespread dental diseases and growing awareness, the category is opening significant business opportunities worldwide.
Bright future predicted for private labels
The in-house brand pet food sector is flourishing – particularly in Europe where it often registers higher shares of the market compared to other product categories.
Sponsored by Kormotech
Sponsored by Kormotech
Private label pet food: 3 unignorable trends
Private label is being pushed to new heights by changing consumer expectations. Which main trends are driving this shift?
Industry barometer: China remains key for pet businesses
Despite economic slowdown and trade tensions, most companies are still actively working with the Chinese market, reflecting its enduring importance.
Country report: Thailand – Will the boom in thai pet food exports continue?
It’s one of the most rapidly growing pet sectors in its region but, while Thailand’s competitive outlook is encouraging, new tariffs could prove to be an obstacle.
Country report: the Philippines – A growing force in Asia’s pet market
With nearly half of Filipino households owning a cat or dog and double-digit import increases, the country’s industry is on an upward trajectory.
From niche to mainstream: the Asian pet insurance market
Rising awareness, shifting attitudes and digital innovation are driving more pet parents in the region to consider insurance as an advisable purchase.
From treats to tech: trends in M&A activity across the pet business world
Improved market conditions and renewed investor confidence are driving mergers and acquisitions in the pet space. What are the most sought-after segments?
Sponsored by Dana Technology Aps
Sponsored by Dana Technology Aps
Why flexibility defines the future of pet food manufacturing
Discover how wet food manufacturers benefit from integrating flexible systems into production processes.
Seeking out opportunities for wet pet food
If marketers sharpen their value proposition and innovate across health, convenience and feeding strategies, this category can hold – and even expand – its position.
Sponsored by BENEO GmbH
Sponsored by BENEO GmbH
Exploring faba bean protein as a binder in wet pet food
New research demonstrates its potential to replace animal blood plasma while maintaining texture and palatability.
Bring on the bugs: the case for insect protein
Functional efficacy, clearly defined safety lines and rising consumer acceptance place insect-based pet food at the front of the alternative protein pack.
The future of lab-grown meat
As this novel protein source is introduced into pet food in the UK, what needs to happen for it to offer a realistic answer to the demand for sustainable and nutritious products?
Sponsored by Eurofeed Technologies
Sponsored by Eurofeed Technologies
Why the intestinal microbiome matters in pet nutrition
Could a community of microorganisms inside the gut hold the key to better nutrition for pets?
Flea and tick protection: attitudes of pet parents around the world
From applying spot-on treatments to administering chewables, new data shows how pest prevention habits differ by country across Europe and the Americas.
Sponsored by BESTMIX Software NV
Sponsored by BESTMIX Software NV
Proactive quality optimization: smarter fresh meat use in pet food production
How can pet food manufacturers manage fresh meat variability to improve both efficiency and competitiveness?
How can manufacturing facility projects better meet deadlines?
A recent survey indicates that 1 in 3 manufacturers now miss their target date when launching a new product or expanding production.
Retail transformation in India powered by speediest type of commerce
Currently operating across 70 cities, the quick commerce market is set to reach 100-120 urban areas in the world’s most populous nation by the end of the decade.
Country report: Vietnam and Cambodia – Rising middle class drives pet boom in neighboring nations
Increased ownership of cats and dogs in the big cities is boosting demand for premium food, accessories and services as well as for online shopping.
Rising costs pile pressure on US pet owners
The consequences of ever-increasing pet care expenses are potentially significant, with some families having to ask themselves if they can still afford their furry friend.
Could cultivated pet food redefine the Asia-Pacific market?
Future success will depend on science, regulation, consumer trust and manufacturers’ ability to scale up cost-effectively.
The pet bed market: Customizing comfort
Consumers are looking for more sophisticated sleeping accessories that meet their pet’s individual needs and can easily be moved from one place to another.
Sponsored by Fi Europe
Sponsored by Fi Europe
Unique pet food platform: where innovation meets opportunity
Fi Europe 2025 in Paris expands its Pet Food Suppliers Hub, bringing new ideas closer to commercial success.
Zooming in on key pet industry deals in 2025
With notable activity across the sector, PETS International analyzes 50 investments that took place from January to September.
Sponsored by Fides Petfood
Sponsored by Fides Petfood
Family-owned firm fuels private label expansion
How does a heritage player stay competitive in Europe’s private label market?
What’s driving China’s next-generation pet owners?
JD.com research shows some significant changes in the past year. Which types of products are consumers now buying on its platform, and why?

























